Laura Mercier Pure Canvas Illuminating Primer 15ml new in box The Laura Mercier Illuminating Primer Pure Canvas is a 15ml cream formulation face primer designed to provide a smooth and brightening effect. Made in the United States, this universal primer is perfect for women looking to enhance their skin's radiance before applying make-up. With an SPF of 0, this illuminating primer is ideal for adding a touch of luminosity to the face, making it a popular choice for achieving a luminous and flawless complexion.